PEO Advisory ServicesLet's Stop
Riding the Waves
and get you to smooth sailing.
16 years in the PEO industry. 40+ vetted partners. One advisor who's sat on both sides — and knows exactly how to find calm waters for your business.
The Problem
PEO selection is complicated & time consuming for buyers
Most companies select a PEO by talking to sales reps — which means they're getting one solution, not multiple. The PEO vetting process can take up to 60–80 hours. Companies may meet with a PEO & be declined.
Proposals that don't compare
Every PEO quotes differently. Without a framework to normalize proposals, you're not comparing the same thing.
Hidden cost escalators
Renewal rate increases, bundled fees, and WC mark-ups that weren't visible in the original proposal.
About Strategic PEO Partners
Complexity Meets Simplicity
Strategic PEO Partners simplifies the PEO decision-making process by bringing transparency, flexibility, and clarity to complexity.
With deep experience across both large and small PEOs, the team understands how providers differ in structure, specialization, and pricing.
Rather than navigating the RFP process alone, businesses gain a trusted partner who represents their interests and guides them every step of the way.
With access to over 40 PEOs nationwide, Strategic PEO Partners delivers flexible, tailored solutions — ensuring the right fit, not a one-size-fits-all approach.
The Focus
Align the right value proposition, the right PEO, and the right pricing at the right time.
Because when those three things come together, businesses don't just choose a PEO — they choose the right partner.
How It Works
From discovery to deployed in 60 days
A structured 4-step process designed to get you to the right PEO faster and with full confidence.
Discovery Call
30-minute intake to map your current setup, pain points, headcount, states, and growth trajectory.
Market Scan
We run your profile against our network of 40+ PEOs and shortlist the top 3-5 providers for your situation.
Side-by-Side Comparison
Normalized proposal analysis across cost, benefits quality, compliance strength, and service model.
Selection & Transition
We guide negotiation, contract review, and implementation planning so your transition is smooth and fast.
Why Us
The broker advantage
Most businesses go directly to PEO sales reps. Our clients go through us — and the results speak for themselves.
We represent you, not the PEO. No quotas, no preferred partners.
Every proposal normalized against live market data from 40+ providers.
From discovery to implementation — we manage the entire process.
Our advisory is free to you. Compensated by the provider you select.
Our Team
Leadership Team
Deep industry expertise, built from the inside out — with experience on both sides of the PEO relationship.
Ashley Cook
Founder & Principal Advisor
Strategic PEO Partners
Let's Stop Riding the Waves — And Get You to Smooth Sailing
Ashley Cook has spent 16 years in the PEO industry, working with both small and large PEOs — many of which have grown through acquisition. She has developed deep industry knowledge of what each PEO specializes in and takes a thorough, no-stone-unturned approach when helping businesses identify the right solutions.
Ashley's passion stems from growing up in a family of entrepreneurs. Her parents owned a janitorial commercial cleaning company in Orange County, where she witnessed firsthand the ups and downs of running a business — shaping her understanding of the complexities owners face around compliance, culture, and attracting top talent.
Starting as an SDR, Ashley advanced into sales, then leadership — overseeing a region of five offices and 48 sales representatives across Texas. Over eight years in leadership, she developed hundreds of sales professionals and helped build top-performing teams, including a number one office in the nation.
Today, Ashley represents more than 40 PEOs nationwide, allowing her to focus solely on identifying the best fit for each client. She has also carefully selected a network of elite PEO representatives to ensure her clients are aligned with partners who truly meet their needs.
"If the timing is right, the value proposition makes sense, and the pricing aligns — Ashley welcomes the opportunity to connect."
Areas of Expertise
Mission Statement
Our goal: Help 1,000 C-Level Executives attract and retain top talent.
Industries
Built for your sector
PEO needs vary dramatically by industry. We bring sector-specific expertise to every engagement.
Technology
140+ clientsMulti-state hiring, equity comp, remote workforce compliance.
Healthcare
85+ clientsCredentialing complexity, WC exposure, shift-based payroll.
Construction
60+ clientsCertified payroll, union vs. non-union, high WC mod management.
Staffing
55+ clientsCo-employment risk, high turnover, multi-client billing.
Professional Services
70+ clientsPartner comp structures, multi-state filings, benefits benchmarking.
Hospitality & Restaurants
45+ clientsSeasonal workforces, tip management, high turnover payroll.
Client Testimonials
What our clients are saying
Real results from companies who used our advisory process.
"During our conversion to the new payroll system Ashley was tremendously helpful. She was exceptionally informative on describing all steps necessary to set our company up with their system. Ashley was always prompt for meetings and working around my hectic schedule. She was able to quickly provide answers and obtain requested information. Ashley actually cared about our company and our payroll needs — we weren't just another account to her. Not so common in customer service anymore."
"Ashley is a very detailed Account Representative that made our transition from ADP to Paycom painless. She ensured that all commitments were met on time and no surprises occurred."
"We changed our payroll service from ADP to Paycom and Ashley made our transition a pleasant experience. She created an implementation plan and guided us through every step, making the process as simple as possible. Ashley is a pleasure to work with and talk to."
Ready to see what the right PEO could do for your business?
Let us help you find the right PEO & partner with us to make a strategic move.
PEO + Partners = Strategy
Contact Strategic PEO Partners